Apr
27
Branding is becoming a serious problem nowadays and you really
have to analyze everything when launching a new brand especially
if it already exists. Brand management is slowly becoming very
difficult and you have to be one step ahead.
Most companies know about their brands and know what they are
mistaken and what to change when a problem appears or when they
want a better marketing strategy. The big problem is that
although they know what happens, most of them don't really
understand the ...Read the rest of this entry »
Apr
25
Copyright 2005 Off the Page
Your Slogan is the "Headline" for Your Business
Tell people in a short phrase or sentence what you want them to
know or remember about your business. The best ones conjure up a
strong mental image, that will be forever linked with you in
their memories. A little wit, humor, insight, unusual (yet
relevant) spin goes a long way toward making it stick.
If you don't stand out during the famous first impression, (or
in a later contact) there won't be anything for them to ...Read the rest of this entry »
Apr
24
Trademarks are a wonderful tool that can protect a logo. Owning
a trademark gives businesses the right to take legal action if
they feel like someone else is piggybacking on their design.
Nearly every company invests in a trademark to protect its logo
and products. The automotive industry, for example, trademarks
certain design aspects of their vehicles to prevent other
companies from copying them. BMW's classic split grill and GMC's
honeycomb grill are prime examples. Of course their logos ...Read the rest of this entry »
Apr
23
When getting your logo designed initially, many designers will
want to know what type of logo you want'that is, do you want a
logotype or do you want a symbol (graphical element), such as
illustrations, icons, or other abstract design elements, in your
logo. There is much written on the different types of logos,
which I won't get into here.
But to clarify just a bit, a logotype is simply a logo with
letters and no other design elements. For Nike, it would be a
logo without the Swoosh. Logotypes ...Read the rest of this entry »
Apr
22
How Important Are Logos any way?
Logos... Why they have been around since one king whipped
another king in battle and wanted to "advertise" who was now in
charge. The method most widely used for this purpose was called
a standard or as we know it, a flag. The most recognized
standard was the Roman eagle.
Pirate Captains that roamed the Caribbiean attacking merchant
ships had their own distinct flags from Black Beard on down the
line. These flags when struck ment "Give us what we want and ...Read the rest of this entry »
Apr
21
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You might already be one of the many eBay business owners
earning a living online with eBay. While most people are working
that nine to five job everyday, you're living the dream of self
employment and running your own business.
But, if the long hours and hard work just isn't adding up to the
profits you dreamed of, you may want to consider using drop
shippers to increase your profits.
Drop shipping is a great way to offer many different products to
your customers without having to keep an ...Read the rest of this entry »
Apr
20
Copyright 2005 Alicia Forest
Want to build your fan base? Meaning, do you want to attract
more clients or customers to you and your product or service?
Then build a platform. A platform is media lingo for having a
solid base from which to pitch your work. It's about numbers,
about how many people know what you do. It's about building your
following, that you can use to then build it even more.
So, how do you build your platform? It's not hard ~ here are
some tips to help you do just that:
1. ...Read the rest of this entry »
Apr
16
Copyright 2005 Karen Saunders
It's the trade show of the year, and you're poised to meet,
greet and network up a storm because the precise buyers for your
product or services are here. Business card? Check. Sales
brochures? Check. Product samples, informational literature, or
other appropriate peripherals? Check.
But wait. Let's go back to item #1 - both in the list above and
the all-important first step in creating a strong, lasting and
favorable impression. In other words, what you looked ...Read the rest of this entry »