http://ilogo.co.nz Ilogo News & Information daily 1 http://ilogo.co.nz/137224-EGO-BASED-BUSINESSES-ARE-DOOMED-TO-FAILURE.html Fri, 18 May 2012 02:50:43 -0500 pDavid had wanted all his life to be recognised as a somebody -and it was this sub-conscious drive which has led to himlaunching his own business ten years ago. And while David's bull-headed determination had made a modestsuccess of his company, he was beginning to recognise that whilehe was working hard - he was not achieving the results that hehad originally anticipated. Understanding that he needed to find a way to work smarterrather than harder, David had decided to see if the services ofa b... http://ilogo.co.nz/137224-EGO-BASED-BUSINESSES-ARE-DOOMED-TO-FAILURE.html http://ilogo.co.nz/987662-On-Branding.html Thu, 17 May 2012 00:25:25 -0500 Situation: Your window of advantage over your competitors closesmore quickly than ever and price vs. price competition is reallyheating up. What can you do about it? Brand. If you thinkbranding is just for large companies, think again - you may beoverlooking the most important component of a successfulbusiness strategy. Branding is not just your logo or tagline orthe look and feel of your marketing communications. Brandingis the sum total of your client's experiences and perceptions ofyour produ... http://ilogo.co.nz/987662-On-Branding.html http://ilogo.co.nz/132323-Common-errors-presenters-make-when-choosing-slide-backgrounds.html Tue, 15 May 2012 00:28:25 -0500 Ever give much thought to the template you're using for yourPowerPoint presentations? You probably did when you created it,but haven't thought much about it since. You should, says Mr.Serge Starenko, CEO of PowerpoinTemplates www.PowerpoinTemplates.com. After all, yourslides' background communicates almost as much about you andyour company as the information on the slides. Choosing abackground that does not reflect the mood of the company couldeasily compromise the audience's opinion of the pres... http://ilogo.co.nz/132323-Common-errors-presenters-make-when-choosing-slide-backgrounds.html http://ilogo.co.nz/302761-Why-You-Should-Use-Full-Color-Printing.html Sun, 13 May 2012 00:33:39 -0500 bColor Printing is Super Significant to Business Profits For a lot of your personal printing needs, and live,customer service, go to www.myprintshoponline.comA marketing brochure is a top-notch and trouble-free manner toadvertize your company's products , and it is of the utmostimportance to call for a quality full color brochure printingcompany. They has been known to be broadcasted to a large amountof customers in a brief amount of time. In order to encouragethe reader to open up the brochure... http://ilogo.co.nz/302761-Why-You-Should-Use-Full-Color-Printing.html http://ilogo.co.nz/937165-iLogo-by-Craig-Squires.html Sat, 12 May 2012 04:05:04 -0500 ... http://ilogo.co.nz/937165-iLogo-by-Craig-Squires.html http://ilogo.co.nz/725992-Keys-To-Starting-Your-Own-Clothing-Company.html Fri, 11 May 2012 04:28:04 -0500 Ever wanted to start your own clothing company? Its not asdifficult as you think. What do you absolutely need? . A decent logo . Creative concepts and graphics - DesignTalent . A unique, blank apparel supplier . A decent screenprinter . A Line Sheet to show potential buyers . Sales andpromotional talent. Which do you think is most important? Its obviously designtalent you say? Are you Joking? You must be joking. Have youstepped out of the house recently? Have you seen Von Dutchclothing? Crayon w... http://ilogo.co.nz/725992-Keys-To-Starting-Your-Own-Clothing-Company.html http://ilogo.co.nz/369342-iLogo-DVD-and-Gimmick-Black-by-Craig-Squires-and-Alakazam-Magic-DVD-www-octomagic-com.html Fri, 11 May 2012 04:28:04 -0500 ... http://ilogo.co.nz/369342-iLogo-DVD-and-Gimmick-Black-by-Craig-Squires-and-Alakazam-Magic-DVD-www-octomagic-com.html http://ilogo.co.nz/675333-iLogo-by-Craig-Squires-Dude-That-s-Cool-Magic.html Thu, 10 May 2012 00:24:43 -0500 ... http://ilogo.co.nz/675333-iLogo-by-Craig-Squires-Dude-That-s-Cool-Magic.html http://ilogo.co.nz/216450-iLogo-DVD-and-Gimmick-by-Craig-Squires-and-Alakazam-Magic-www-MagicCastle-com-sg.html Tue, 08 May 2012 02:54:15 -0500 ... http://ilogo.co.nz/216450-iLogo-DVD-and-Gimmick-by-Craig-Squires-and-Alakazam-Magic-www-MagicCastle-com-sg.html http://ilogo.co.nz/123512-iLogo-DVD-and-Gimmick-by-Craig-Squires-and-Alakazam-Magic-www-MJMMagic-com.html Mon, 07 May 2012 05:47:29 -0500 ... http://ilogo.co.nz/123512-iLogo-DVD-and-Gimmick-by-Craig-Squires-and-Alakazam-Magic-www-MJMMagic-com.html http://ilogo.co.nz/499023-iLogo-DVD-and-Gimmick-Black-by-Craig-Squires-and-Alakazam-Magic.html Sun, 06 May 2012 02:42:21 -0500 ... http://ilogo.co.nz/499023-iLogo-DVD-and-Gimmick-Black-by-Craig-Squires-and-Alakazam-Magic.html http://ilogo.co.nz/393537-iLogo-DVD-and-Gimmick-Iphone-4S-Black-by-Craig-Squires-MagicWorld-co-co-uk.html Sat, 05 May 2012 03:03:02 -0500 ... http://ilogo.co.nz/393537-iLogo-DVD-and-Gimmick-Iphone-4S-Black-by-Craig-Squires-MagicWorld-co-co-uk.html http://ilogo.co.nz/732862-iLogo-DVD-and-Gimmick-VanishingRabbit.html Fri, 04 May 2012 04:37:23 -0500 ... http://ilogo.co.nz/732862-iLogo-DVD-and-Gimmick-VanishingRabbit.html http://ilogo.co.nz/331664-Marketing-Basics.html Fri, 04 May 2012 04:37:16 -0500 Rifle Approach The least expensive marketing approach is therifle. Businesses that choose this approach are able to selecttheir target market niche group. Developing a compellingmessage to address the audience is the next step. In somecircles, this is 'Direct Marketing'.Identify the target market's lifestyle and demographic relatedmarkets for your business. The target market could consist ofthe following:Women Men Professionals Homemakers Middle-class Upper-class Age groupsYou get the idea. Of c... http://ilogo.co.nz/331664-Marketing-Basics.html http://ilogo.co.nz/297830-iLogo-DVD-and-Gimmick.html Thu, 03 May 2012 05:37:09 -0500 ... http://ilogo.co.nz/297830-iLogo-DVD-and-Gimmick.html http://ilogo.co.nz/594575-The-Expert-Advantage.html Wed, 02 May 2012 05:24:03 -0500 Copyright UpLevel StrategiesHave you ever felt a jolt of envy to see a competitor - or evena friend - grinning up at you from a newspaper or tradepublication?It kills you, doesn't it?And you know why: you need to become that authority. Prospectswill gravitate to the authority on a subject they are interestedin.If you can establish yourself as an expert in your industry,qualified prospects will be attracted to you. Why?Everybody wants to do business with an expert.As an entrepreneur, a majority ... http://ilogo.co.nz/594575-The-Expert-Advantage.html http://ilogo.co.nz/620891-iLogo-DVD-and-Gimmick-by-Craig-Squires.html Wed, 02 May 2012 05:24:01 -0500 ... http://ilogo.co.nz/620891-iLogo-DVD-and-Gimmick-by-Craig-Squires.html http://ilogo.co.nz/226121-iLoGo-Craig-squires.html Tue, 01 May 2012 05:43:42 -0500 ... http://ilogo.co.nz/226121-iLoGo-Craig-squires.html http://ilogo.co.nz/804655-Signage-for-Your-Business.html Mon, 30 Apr 2012 01:06:52 -0500 Outdoor signage compels the consumers to enter your place ofbusiness. Utilizing tasteful designs, color, lightening yoursignage will have a direct affect on human emotions. Humanemotion is what compels most of us to react or engage. Applyingvisual graphics and wording in your outdoor signage will createjust that. The livelihood of your business relies on a consistent businessimage-known as branding. Gaining the competitive edge requireseffective branding. Every service or product has a signageas... http://ilogo.co.nz/804655-Signage-for-Your-Business.html http://ilogo.co.nz/180499-Trade-Shows.html Sat, 28 Apr 2012 05:18:47 -0500 Trade shows show promise as a golden marketing opportunity.Many business owners are stepping outside of the traditional boxand investing in portable signage. Talking one-on-one withpotential buyers provides an immediate gratification that isempowering. The trade show makes highlighting business servicesor products easier. Plan Ahead Working trade shows requires someplanning. If possible, visit the facility prior to selectingyour booth. Walk through the facility looking for potentialproblems that... http://ilogo.co.nz/180499-Trade-Shows.html http://ilogo.co.nz/553390-Managing-Your-Brand.html Fri, 27 Apr 2012 00:23:54 -0500 Branding is becoming a serious problem nowadays and you reallyhave to analyze everything when launching a new brand especiallyif it already exists. Brand management is slowly becoming verydifficult and you have to be one step ahead.Most companies know about their brands and know what they aremistaken and what to change when a problem appears or when theywant a better marketing strategy. The big problem is thatalthough they know what happens, most of them don't reallyunderstand the effect on the ... http://ilogo.co.nz/553390-Managing-Your-Brand.html http://ilogo.co.nz/772748-Your-Business-Needs-Its-Own-Memorable-Slogan-to-Make-Your-Ads.html Wed, 25 Apr 2012 05:27:42 -0500 Copyright Off the PageYour Slogan is the Headline for Your BusinessTell people in a short phrase or sentence what you want them toknow or remember about your business. The best ones conjure up astrong mental image, that will be forever linked with you intheir memories. A little wit, humor, insight, unusual yetrelevant spin goes a long way toward making it stick.If you don't stand out during the famous first impression, orin a later contact there won't be anything for them to recalllater. They'l... http://ilogo.co.nz/772748-Your-Business-Needs-Its-Own-Memorable-Slogan-to-Make-Your-Ads.html http://ilogo.co.nz/521781-Protect-Your-Trademark-Or-Lose-It.html Tue, 24 Apr 2012 04:52:40 -0500 Trademarks are a wonderful tool that can protect a logo. Owninga trademark gives businesses the right to take legal action ifthey feel like someone else is piggybacking on their design.Nearly every company invests in a trademark to protect its logoand products. The automotive industry, for example, trademarkscertain design aspects of their vehicles to prevent othercompanies from copying them. BMW's classic split grill and GMC'shoneycomb grill are prime examples. Of course their logos aretrademar... http://ilogo.co.nz/521781-Protect-Your-Trademark-Or-Lose-It.html http://ilogo.co.nz/396646-Symbol-or-Logotype.html Mon, 23 Apr 2012 06:33:00 -0500 When getting your logo designed initially, many designers willwant to know what type of logo you wantthat is, do you want alogotype or do you want a symbol graphical element, such asillustrations, icons, or other abstract design elements, in yourlogo. There is much written on the different types of logos,which I won't get into here.But to clarify just a bit, a logotype is simply a logo withletters and no other design elements. For Nike, it would be alogo without the Swoosh. Logotypes are normall... http://ilogo.co.nz/396646-Symbol-or-Logotype.html http://ilogo.co.nz/941750-How-Important-are-Logos-Any-Way.html Sun, 22 Apr 2012 05:57:16 -0500 How Important Are Logos any way?Logos... Why they have been around since one king whippedanother king in battle and wanted to advertise who was now incharge. The method most widely used for this purpose was calleda standard or as we know it, a flag. The most recognizedstandard was the Roman eagle.Pirate Captains that roamed the Caribbiean attacking merchantships had their own distinct flags from Black Beard on down theline. These flags when struck ment Give us what we want and wewill be about ou... http://ilogo.co.nz/941750-How-Important-are-Logos-Any-Way.html